Latest Articles

Daylight Savings, Yeah Right

Cap’n the Pug does not give a shit about daylight savings times. She knows when it’s time to eat. Hour forward or back, no matter she’s up and ready to[Read More...]


The GFX 50S will feature the new FUJIFILM G Format 43.8 x 32.9mm sensor with an astonishing 51.4MP resolution — Fujifilm (@FujifilmUS) September 19, 2016   Well…there it is,[Read More...]

FUJIFILM XT-2 Sample Photos

The  is a camera you can bring wherever you like, one that hovers between the consumer/pro designation with a feature set and performance previously only available in DSLRS. As I[Read More...]

Moose Peterson backpacks by Mindshift

Our friends at MindShift Gear just announced an exciting new collaboration with renowned outdoor photographer Moose Peterson.  Working with MindShift’s award-winning designers, Moose’s three classic backpacks have been upgraded and rereleased.  The[Read More...]


As with any flagship launch, the camera brand brings out the ambassadors. For the , FUJIFILM is really pushing the 4K and on their dedicated site have shared videos, like[Read More...]


By now you maybe wondering what’s the difference between the X-T2 and the X-Pro2? Shutterbug wondered that too, and asked FUJIFILM The Fuji X-T2 slots alongside the X-Pro2, as twin[Read More...]


Uploaded by FUJIFILM, an X-T2 edit that shows the extensive focusing controls; of the type, you’d find on a DSLR from Canon or Nikon. Amazon won’t list the X-T2 until[Read More...]

Updated FUJIFILM XF Lens Roadmap

But wait there’s more….one more thing from FUJIFILM, a lens roadmap. Also announced is an updated roadmap for developing interchangeable lenses for the X Series line of mirrorless digital cameras.[Read More...]

When Lighting Strikes

While not a Fujifilm  model, or even a mirrorless camera, the moment a pilot–Santiago Borja— captured is incredible. It was taken at the moment of a lighting flash: A strong, roiling updraft; a[Read More...]

FUJIFILM X-T2 Accessories

The FUJIFILM X-T2 launched with a line of accessories that include the following. 7 of those are new too. Vertical Power Booster Grip (optional VPB-XT2) New X-T2 Metal Hand Grip[Read More...]

FUJIFILM X-Pro2 Firmware Update

A new body, flash, accessories, and FUJIFILM didn’t stop there…they also announced a firmware update for the X-Pro2. Firmware Update V.2.0 Key Features The new autofocus algorithm* (found in the[Read More...]


Along with the XT-2, FUJIFILM also launched the EF-X500 Flash. We’ll get our hands on it later this month when FUJIFILM visits the West coast, and our home town of Seattle.[Read More...]

FUJIFILM X-T2 Launched

At a swanky party in New York City tonight, FUJIFILM will present the X-T2 to the media. We’ll get our hands on the camera later this month at a West[Read More...]

Polaroids from Your Phone with Instax Share

The smartphone printer lets you takes pictures with a phone, apply Instagram-like filters, and print it out—you can shake the print out like a Polaroid too.   The SP-2 is[Read More...]

PressCamp 16: Thule Covert

In back-t0-back meetings with brands during an outdoor industry media event (PressCamp 16), all the products I was being shown started to blend together. New gear here and there, exciting[Read More...]

RIP Bill Cunningham

When I decided to take and share better photographs on Bike Hugger, Bill Cunningham’s work informed the street style. That work led to publishing mirrorless websites like this one, and[Read More...]

Hasselblad X1D Launches

Got this nice pic yesterday with the Canon 1DXII. I’m shooting with for a Bike Hugger and Digital Photo Mag story, but I’m sure the X1D could take a better[Read More...]

Hasselblad Mirrorless Camera

While we’re at an outdoor industry media event, a Hasselblad Mirrorless camera was leaked. We don’t post on rumors, but a leak is a leak, and everyone else ran it.[Read More...]

Kodak’s 20-inch-by-24-inch Polaroid Format

Probably heard about Kodak being a casualty of smartphones and selfies or figured that out yourself. The Polaroid and point-and-shoot have been replaced by our phones, and that’s why the[Read More...]

Instagram is Photo Radio

In a Facebook thread where some OG Interweb peoples try to figure out what’s going on with Instagram, it was said, and I agree that it’s…. Photo Radio And you[Read More...]

FujiFilm X-Pro2 Wins TIPA Award

The winners of the Camera Grand Prix 2016, hosted by the Camera Journal Press Club of Japan (CJPC), received their awards in Tokyo on Wednesday, 1 June 2016. And, the won[Read More...]

The Right Moment

An absolutely remarkably shot from Martin Gisborne on Instagram. While, not one of the mirrorless brands we post about, it’s still what we’re all seeking. That right moment and with[Read More...]

Editing RAW in iOS 10

Watching the WWDC proceedings, I was not that impressed with animated emojis in text; as noted here Man, I cannot wait to send you an animated iMessage. Confetti bomb you[Read More...]

Alain M. Tests the X-Pro2

On Medium and in French, a review of the . Load it in Google and then agree to the translation to read another take on a popular camera. While the[Read More...]

Ken Rockwell is Unimpressed with the X-Pro2

Where Ken’s reviews are helpful in providing extensive details, he seems to be once again trolling a topic; we never met, but maybe it’s all sarcastic? Don’t know, but accept Ken’s[Read More...]

Fotodiox Pro LED100WB for High Frame Rate Shoots

A favorite accessories company of ours, Fotodiox, just announced the LED100WB. And, it’s available as a single or portable 3 Light Kit—for or $. Both  or from Amazon. Introducing the LED100WB: a[Read More...]

Instagram for Business

Last week, Instagram announced new business tools that mirrors what’s available on Facebook with pages. What they’re not saying is how their business model will affect the timeline, but if “promote” is[Read More...]

Meike Lens for Fujifilm Cameras

Camera accessory manufacture, Meike, just announced manual focus lenses for Fujifilm mirrorless cameras <a href=””>available on Amazon</a>; including, a  that costs $85.00 and a . Those are remarkably low prices, and if the[Read More...]

A Travel Camera: Fujifilm X70

We’re fans of Fujifilm’s take on the premium compact camera market, obviously, and as the title of our sites indicates, for pro use. While we maybe fascinated by the and[Read More...]

Fish Trapped Inside A Jellyfish

From Tim Samuel, an ocean obsessed, lover of photography and adventures, a photo of a fish trapped inside a jellyfish…. It is crazy how much attention this little guy is getting.[Read More...]

DXO Optics Pro 11 Launches

DxO announces the immediate availability of DxO OpticsPro 11, a major update to its award-winning photo software for Mac and PC. The launch includes special discounts through June 30th. Below is[Read More...]

Fujinon Teleconverter

The new is the second teleconverter Fujifilm has added to the lineup, following the x from earlier this year. Both teleconverters extend select . The new 2x teleconverter and the 1.4x are[Read More...]

Fujifilm X-Pro2 is Fast

Imaging Resource published part 2 of the X-Pro2 field test and determined that Fujifilm’s flagship is, “A fast performer in almost every way.” My general opinion is that the X-Pro2[Read More...]

Outside LOVES the Leica M-D

Stop messing around and go make a damn picture—our friends at Outside respond to the $6,000 by professing their love. And you know what, we agree. Leica is the OG mirrorless[Read More...]

Fujifilm X-Pro2 Field Test

Imaging Resource published their Fuji X-Pro2 field test and are as impressed as all the other reviewers, including us. Four years in the making, the X-Pro2 brings weather sealing to the[Read More...]

X-Pro2: Passion before Practicality

The Verge reviews the X-Pro2 and the author declares it his favorite cameras. Once I accepted how the Fujifilm’s flagship worked best and shot with for an assignment, I was into[Read More...]

Designing and Photographing for Real Life

For photographers, it’s not a stretch to read the book as well and consider compassion when taking photos, and shoot with a lens of kindness. Well, what the F else[Read More...]

From Our Insta: XT-1

@fujifilmx_us XT-1 #Fujifilm #xt1 A photo posted by @fujimirrorlesspro on Apr 26, 2016 at 12:53pm PDT

Prince: Let Me Guide U

Just as I was getting into my day, finishing a batch of photos to share, and then the news that Prince died…reflections of course, memories, and wondering why so many musical[Read More...]

Fujifilm X70 Reviewed by Wired

THE NEW FUJIFILM X70 compact camera was announced at the same time as the larger and more powerful X-Pro2. I reviewed that X-Pro2 last month, and it’s truly excellent. But[Read More...]

Shooting a Bicycle with the X-Pro2

Finished up my time with the shooting a beautiful Italian bicycle for Bike Hugger Magazine. The story about the Wilier Triestina GTR Team Disc will appear in the 35th issue,[Read More...]

X-Pro2 Extreme Test in Antartica

Italian X-Photographer Gianluca Colla puts  to extreme test in Antartica, the coldest windiest and driest continent on earth. Reliability is a primary feature of the X-Pro2 with 61 weather seals.[Read More...]

Pentax K1000 | This Old Camera #06

Part of what’s driving mirrorless sales, is the retro appeal of cameras like the , which looks a lot like the . A camera that’s the longest running SLR in[Read More...]

Panasonic LUMIX GX80/GX85

The dapper gentlemen on the right? That’s Joseph Linaschke and I shot this photo during WPPI. He had a Lumix with him, we talked it a bit, and last week,[Read More...]

Fujifilm Cameras Wins iF Design Awards

Five Fujifilm products, including the X-Pro2 and broadcast zoom lens Fujinon UA80x9, won the internationally prestigious “iF Design Award,” in recognition of their product design and performance in diverse fields. The iF Design[Read More...]

Fujifilm’s Future

In a post more like Chris Campat’s general thoughts about Fujifilm’s cameras, he discusses the likelihood they’ll get into medium format. And, that’s really unlikely, more likely is they’ll rev the[Read More...]

Fujifilm Instax Sets Records

While the maybe the darling of media coverage of late, including us, the real sales star is the . According to WSJ,  an analog revival among young buyers is the[Read More...]

In Line with a Tesla Model 3 and an X-Pro2

Still life in the @teslamotors #model3 line. #fujifilm #xpro2 A photo posted by @fujimirrorlesspro on Mar 31, 2016 at 10:09am PDT In case you missed it, Telsa announced the Model[Read More...]

Shooting Fashion with the Fujifilm X-Pro2

Jan Gonzales, an X-Photographer from the Philippines, shoots fashion with the Fujifilm X-Pro2.   Buon cibo e xpro2. ? #trattoriadagianni #xroads #fujifilm #xpro2 A photo posted by Jan Gonzales (@jangonzalesphoto)[Read More...]

X-Pro2 Firmware Update

Well that explains it! In our reviews of the X-Pro2, mentioned quirky and initially frustrating to use a few times. Part of that was that we kept losing our settings[Read More...]

Fujifilm X-Pro 2 Video Review

Cinema5d reviews the video capabilities of the , and that’s a topic we hadn’t really considered. Finding the camera excels at getting the occasional “magic image,” video is something we[Read More...]

Fujifilm X-Pro2 Sample Images

After several shoots with the Fujifilm X-Pro2, uploaded our fav shots to Flickr and embedded them here. As our review(s) have said, Once you’ve dialed it in, it’s magic. The[Read More...]

Unseen David Bowie Photos

A new exhibition of more than 20 original pictures by world renowned photographer Markus Klinko will open in Basel on March 24th. Following a very successful exhibition at the Markowicz[Read More...]

Fujifilm X-Pro2 Review by DPP

This review by David J. Schloss includes photos by DL Byron and originally ran on the website of our content partner Digital Photo Pro, To see the rest of the photos[Read More...]

X-Pro2: Love and Want this Camera

It’s with this selfie, I figured out what the FujiFilm X-Pro2 is about. I was getting used to the camera, the AF, metering, and how it shoots. Missed lots of[Read More...]

Just Arrived: Our Demo X-Pro2

When we shot at WPPI with the X-Pro2, we had to give it back that week, but now a demo X-Pro2 is in for an extended review…with shots and thoughts[Read More...]

Is the FujiFilm X-Pro2 a Perfect Pro Compact?

Writing for Pocket-Lint, Mike Lowe shares my observations about the FujiFilm X-Pro2’s image quality and quirkiness…going into great lengths to explain the hybrid viewfinder and a pet peeve…no locking exposure[Read More...]

Fstopper’s First Look at Fujifilm X-Pro2

The reviews of the FujiFilm X-Pro2 are starting to get published; including Stoppers  Adam Ottke and ours from last week during WPPI. Matt observes We’ll skip the broader history lesson, but[Read More...]

On Assignment at WPPI with an X-Pro2

The following text is excerpted from my Digital Photo Pro story about WPPI and includes my hands-on and first impressions of the FujiFilm X-Pro2. Mid stroll through the exhibition hall[Read More...]

Suddenly a Wedding Photographer with X-Pro2

The families of the bride and groom shushed the crowd of strangers over the PA, repeatedly. We were at a party in Vegas, a wedding photographer show, and a marriage[Read More...]

In Vegas with the X-Pro 2

Arrived in Vegas for WPPI and shooting with the new X-Pro 2. First impressions are its bulkier and more substantial than the photos and quirky. More on that after the[Read More...]

Fujifilm Factory Tour

From Stuff magazine, another look at the Fujifilm’s Taiwa factory where the X-Pro 2, X100T, and X-T1 cameras, and their best lenses are made from raw materials. Verge visited the factory[Read More...]

Fujifilm X-Pro 2 Now Shipping

The much anticipated and expected best-seller Fujifilm X-Pro 2 is now shipping and B&H for $1699.00 or with a  lens for $1999.00.  The Specs Newly-developed 24.3MP X-Trans CMOS III APS-C[Read More...]

Fujifilm X-T2 4K Video

According to French photography website focus-numerique, the Fujifilm X-T2 will include 4K. The interview taken during CP+ also notes that the X-Pro2 is capable of 4K via a firmware update. Tip:[Read More...]

Fujifilm Instax, A Best Seller

From the who knew category, the best-selling camera and film on Amazon? The Fuji film Instax. I’ll have to admit, I had no idea either, until I had my Instax photo[Read More...]

Learn & Explore Fujifilm Cameras in NYC

On Wednesday, March 2 2016 from 12:00 – 3:00 PM, Justin Stailey will host an overview of the Fujifilm’s X-Series cameras at B&H Event Space. Fujifilm, the legendary Japanese film,[Read More...]

Fuji X-70 Reviewed

Digital Photo Pro just reviewed the , a new member of the X-Series cameras, which include the . The X70 brings the features of the high-end Fujifilm cameras into a[Read More...]

Fujifilm X-Pro 2 Sample Images

While we’re waiting patiently (not) for our demo Fuji X-Pro 2 other outlets like Imaging Resource have shared their first images and initial review. Some four years in the making,[Read More...]

How FujiFilm Cameras are Made

Reporting for Verge, Sam Byford, visits the FujiFilm factory where their most prestigious cameras are made, including the ,, and the new .  One of the reason we adored the[Read More...]

FujiFilm X-Pro2 Fashion Photography

In this edit, Canadian X-Photographer Nathan Elson talks about  for his work on fashion photography. The Fuji launched earlier this week, to great acclaim and anticipation. As I shared in[Read More...]

Fujifilm X-Pro2 Launched

A photo posted by Zack Arias (@zarias) on Jan 15, 2016 at 7:45am PST This week at a launch event in Japan, Fuji celebrated the X-Series’ 5th anniversary and also[Read More...]

Fuji X-Pro1 Bundle Deal – Save $900

There’s a special now on the Fujifilm X-Pro1 with 27mm and 35mm Lenses Kit bundle. Save $900 instantly when you buy this combo at B&H Photo. All purchases help[Read More...]

Win A Fuji X100T

The website has a sweepstakes with a grand prize of a Fuji X100T camera. To enter, participants must simply answer questions about cameras and their preferred types of content.[Read More...]