As with any flagship launch, the camera brand brings out the ambassadors. For the X-T2, FUJIFILM is really pushing the 4K and on their dedicated site have shared videos, like Beautiful Riot from Yoshihiro Enatsu of Marimo records. FUJIFILM is touting how you can used their film simulations on board, and do less work in post. Like Provia, Velvia, Astia, Classic Chrome, and Acros in 4K. The results? Watch the video.

The X-T2 will launch in a couple months and Amazon is now accepting preorders. The body only costs $1599.95 and the body with a kit lens is $1888.95.

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