Fuji’s Competition: The Canon EOS M3
Despite Canon and Nikon’s dominance in the camera space, many professional photographers have jumped ship for the Fuji platform and its mirrorless technology. That’s in part due to the lackluster enthusiasm the big two manufacturers have shown for mirrorless. Nikon’s Nikon 1 platform is aimed at the entry-level consumer and Canon’s only mirrorless body is the M system.
Canon’s most recent EOS M3 (unfortunately not available in the US) is the company’s latest foray into the mirrorless space and while it’s no competition for full frame DSLRs, it’s more on par with the Fuji X-T1. To me though it’s interesting to look at the Canon EOS M3 as a toe that Canon is dipping in the mirrorless water. The company uses products like the EOS M3 to judge consumer reaction, test components and see how it compares to products from Sony, Olympus, Panasonic and others.
Check out the SonyMirrorlessPro.com guide to Must Have Sony Accessories
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In short, Canon have improved many things with the M3, including handling and operation, though some things are still lacking. There are just three native lenses and the system is lacking an EVF, for example. But the EOS M3 is a better system than its predecessor.
In use, the EOS M3 feels a World apart from its predecessors. I had no complaints with the image quality of the original M, but the handling, particularly the AF, left me frustrated. The controls too were more point-and-shoot than the step-up from those models it was surely aiming to be. With the M3, Canon has accelerated the focus and provided the degree of control and customization a camera like this really needs, not to mention a decent grip to hold onto. While I feel a built-in electronic viewfinder would have made the experience even better, there is at least an option to mount one and in the meantime the fully-articulated screen provides compositional flexibility absent from the original, including folding back to face the subject.
At some point, Canon will be entering the professional mirrorless camera space. The Canon EOS M3 is the first step into a much larger world. If you’d like to see what their future products would be like, the EOS M3 will give you a glimpse.
Read the excellent CameraLabs article here, to see what the future of Canon mirrorless will look like.
Comparisons to the Sony a6000 are here on CameraLabs.
Sample images are here on CameraLabs.